The rapid rise of GPS market has now become the field of automotive electronics is a cause of concern, one of the development trend.
     CCID Consulting's data show that in 2006, China's automotive electronics market sales of 86.76 billion yuan, compared with 2005 year-on-year growth rate of 39%. In addition, the automotive electronics market is still the bright spot, a wide range of passenger cars equipped with stereo upgrade, GPS, TPMS and other new vehicle to accelerate the popularization of electronic products.

     In 2006, China's GPS market sales reached 815,000 units, sales of 41.9 billion yuan, compared with 2005, sales volume and sales growth of 50.8 percent and 107.3 percent.

     According to come from North America, Europe and Japan and back-end maintenance OEM aftermarket infotainment systems for semiconductor demand, the market research firm Strategy AnalytiCS forecast the end of 2013 from this market in 2005 grew to 2.9 billion U.S. dollars 5 billion U.S. dollars, compound annual growth rate of 7%. The car entertainment system is mainly the use of information, including GPS navigation, audio-visual entertainment and communication systems for emergency calls.

Automotive electronics continued warming in 2007

     With the rapid development of the automotive market, automotive electronics market have also gone up.

     According to market research firm Strategy Analytics, in the car audio and video entertainment and communications features to stimulate demand, it is expected that in 2013 automotive electronics market will reach five billion U.S. dollars.

     Data show that China's auto electronics industry in recent years has basically maintained an average annual growth rate of 35 percent; in 2006 is expected to reach 54 million units, 780 billion in market demand; 2006 ~ 2007, China's auto electronics industry entered the peak period of development; to in 2008, due to production capacity transfer speed of the slowdown, industry growth rate began to decline gradually; By 2009, China's auto electronics industry will reach 143.41 billion yuan.

     With China's auto market's rapid development and the value of automotive electronics content of the rapid increase in China's auto electronics industry will create tremendous economies of scale effect, automotive electronics products accounted for the cost of car will be further enhanced. The future of automotive electronics products, focusing on security, energy saving, environmental protection, comfort and entertainment components and peripherals will be the fastest growing. At present, the Chinese consumers increasing demand for vehicles, the network in the vehicle's rapid development, security and anti-theft increased demand, mechanical systems and electronic systems as well as the conversion between the powertrain to improve aspects of performance, have further promoted the development of China Automotive electronic products market.

GPS market heat in all directions

     Beginning in 2007, China's car GPS market has entered a new period of development, the growing size of the market to maintain a rapid development trend.

     Semiconductor Industry Research Center of CCID Consulting, general manager of Li Chong analysis, automotive GPS market in 2006 sales growth rate is far greater than the growth rate of sales was mainly due to automotive GPS market product structure changed a lot. In 2006, in the absence of large-scale taxi, bus and other public transport vehicles equipped with GPS vehicle wave, only with simple positioning, anti-theft or dispatching functions of the basic-type GPS market, slow growth, compared with static GPS navigation market is developing rapidly, GPS navigation GPS market, China has gradually become the mainstream product.

     Li Chong believed that the former equipment market, the popularity of Japanese brand cars GPS navigation will not waver, high-grade cars as well as some new models of high-end configuration will also be assembling pre-installed navigation GPS. It is worth mentioning that is currently making great strides in the local automotive manufacturers is likely in this round of China-made cars to upgrade the process of information systems at the forefront of the industry. Installed in the post-market, portable GPS navigation products market, the rapid rise can be described as "everything is ready" and "Dongfeng" It is against the GPS navigation product-related services, such as road traffic information services, parking lot information services, as well as the interest in on-demand information services. There are several hardware vendors, information service providers, as well as operators optimistic about the services market, is expected within the next two years, in Beijing, Shanghai and other big cities will be targeted at automotive GPS such information services. By then, the "hardware with a rate" and "information service" between the "first, the chicken or the existing egg" problem will be resolved. With services becoming more and more well-vehicle GPS products will be greatly enhance practicality, navigation GPS market will be the emergence of large-scale, "Navigation GPS + information service" business model will also be the final shape.

     Wuhan Institute of scientific and technical information experts believe, GPS products in the domestic market has broad prospects, GPS products to market demand will enter a period of rapid growth, the development of domestic automotive GPS products in recent years is expected to form a larger profit margin industry.

     With navigation, positioning, anti-theft features, such as utility-vehicle GPS products in China has broad market prospects. Wuhan Science and Technology Information Institute experts suggest that targeted buses, taxis, road logistics, long-distance passenger transport, private cars, other special vehicles such as the application of the characteristics of different industries, market segments and professional positioning, the development of the functional characteristics of the vehicle GPS system to provide specialized market solutions will be more conducive to rapid market share, access to maximize profits.